Tom Eisenmann, who has taught at Harvard Business School for over 24 years and regularly offers the MBA course “Entrepreneurial Manager,” has always wondered why startups often fail. Even exceptional Harvard students using lean startup methods can face failure. What’s the problem? Why is it that Uber can successfully expand its market, Google can find suitable CEOs, and Facebook can make the right acquisition decisions, while most startups struggle to overcome these challenges?
“No-Pain Entrepreneurship” provides answers to these questions. By conducting in-depth interviews with both successful and failed founders and investors, it uncovers the real reasons behind startup failures. It helps entrepreneurs avoid fatal mistakes and ensures that even in failure, they do not fall into a painful abyss.
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